On Nov.9th Annette was invited to represent us at the first "Women for women" talks, started by a group of friends at Nordic Choice Hotel's HQ.
An evening dedicated to women supporting women, sharing stories of both struggles and success.
Annette shared her story of having worked 25 years within HM, buying and production, to us starting Legnology and SootSTHLM together.
The good and bad of starting a new hosiery brand with a sustainable philosophy, in a market overflowing with already established brands.
Also there to share her story was Gela Forsell, talking about her past, working within the Swedish police force and counterfeit goods to starting her sustainable accessory brand Mod Stockholm.
I can't tell you enough of what an incredible evening it was and we're looking forward to being in the audience for the next Woman to woman event.